With movie theaters gradually reopening, studios are releasing films that have been waiting for the right moment. Despite the slow start, movies like Cruella are attracting viewers in theaters and on streaming platforms. However, the theater industry is showing signs of recovery, as evidenced by the success of a returning horror film.
‘A Quiet Place Part II,’ the sequel to John Krasinski’s 2018 horror thriller, has surpassed $100 million in box office earnings in the United States and Canada. This achievement is significant due to the challenging theater environment caused by the pandemic. Originally planned for release last year, the film’s delayed premiere may have been a strategic decision, as its success now indicates a positive direction for the theater industry’s comeback.
‘A Quiet Place Part II’ is the First Movie of the Pandemic Era to Cross $100 Million Domestically https://t.co/ODqb7yvitX
— Bloody Disgusting (@BDisgusting) June 14, 2021
Nevertheless, challenges remain as surveys indicate lingering hesitancy among potential moviegoers in the U.S. and Canada, largely due to COVID-19 concerns, especially among vulnerable groups like the elderly. Additionally, the availability of streaming services offering simultaneous movie releases, such as HBO Max and Disney+, poses competition for theaters. Despite these obstacles, the success of films like ‘A Quiet Place Part II’ could pave the way for a gradual recovery and resurgence in the theater industry.
