Movie theaters are gradually reopening, and several awaited films are hitting the big screens. Despite facing challenges, movies like Cruella are attracting audiences in theaters and on streaming platforms. The return of the theater industry seems promising, as indicated by the success of a horror sequel.
‘A Quiet Place Part II,’ the follow-up to the 2018 horror thriller by John Krasinski, has crossed the $100 million mark in box office revenue from the United States and Canada. This achievement holds significance in the current cinema climate, marking the first film since the pandemic’s onset to reach this milestone. While originally scheduled for release last year, the film’s delay due to the pandemic may have turned out to be a strategic move, garnering acclaim despite potential profit losses. This success could signal a positive shift in the industry’s recovery.
‘A Quiet Place Part II’ is the First Movie of the Pandemic Era to Cross $100 Million Domestically https://t.co/ODqb7yvitX
— Bloody Disgusting (@BDisgusting) June 14, 2021
However, there are lingering concerns among potential audience members in the US and Canada. The ongoing hesitancy is attributed to fears of COVID-19 transmission, particularly among vulnerable groups like the elderly. Additionally, the availability of streaming services offering simultaneous movie releases, such as HBO Max and Disney+, poses competition to traditional theaters. The challenge remains to draw audiences back and achieve a balance, possibly with more blockbuster hits like ‘A Quiet Place Part II.’
