Amazon’s widespread presence and competitive prices have significantly impacted traditional brick-and-mortar retail stores over the past decade. Malls and department stores have faced closures in large numbers due to Amazon’s dominance in e-commerce. In light of this trend, Amazon is reportedly exploring the idea of launching its own physical department stores, utilizing the vacant real estate left behind by struggling retailers.
According to an alleged source within Amazon cited by The Wall Street Journal, the company is contemplating the establishment of department stores that would offer a diverse range of products similar to those available on its online platform. The initial stores are rumored to be planned for locations in California and Ohio, with an estimated size of around 30,000 square feet. To provide context, this size is comparable to a TJ Maxx store, though smaller than a traditional multi-floor department store.
An Amazon department store? Long a retail disrupter, the online shopping pioneer plans to open several large physical locations to sell clothing, household items, and other goods. https://t.co/2yMkGZnyKd
— The Wall Street Journal (@WSJ) August 19, 2021
Amazon has chosen not to comment on these speculations, stating that they do not engage in discussions regarding rumors. However, the potential move aligns with Amazon’s history of innovation in the retail sector, demonstrated by its ownership of Whole Foods and experimentation with cashier-less grocery and convenience stores. With substantial financial resources at their disposal, Amazon could absorb any initial losses associated with operating physical stores while avoiding competition from external rivals.
Regarding the store’s inventory, the Wall Street Journal article hints at a product range covering clothing, electronics, and items from Amazon’s own brands like Amazon Basics.
