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Coke’s Next Special Flavor is ‘Dreamworld’

For the last few months, Coca-Cola has been gradually rolling out their line of Coca-Cola Creations, special flavors of their flagship beverage with strange, often abstract (though admittedly pretty tasty) profiles. Today, Coke unveiled their next Creations product, and if you can believe it, this one gets even more abstract than the previous ones.

The fourth Coca-Cola Creations product is titled Coke Dreamworld, a Coke beverage with the taste of… your dreams, apparently.

“We wanted to create a dream-inspired drink that was recognizably Coca-Cola but with additional cues that bring to life the playfulness and brightness of dreams,” a Coke spokesperson told CNN in an email.

“We took inspiration from the technicolor world of dreams, adding a dash of vibrant flavors to our great Coca-Cola taste,” the spokesperson added.

Dreamworld will be available starting August 15 in both regular and zero-sugar varieties. According to some preliminary tasters of the drink, it tastes like Coke with a hint of citrus-y sweetness, kind of like tropical fruit. Like the previous Coke Creations flavors, Dreamworld cans and bottles will feature a QR code that you can scan to access an augmented reality music party, complete with original tracks, a virtual DJ, and playable games.

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