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CVS to Run Sweepstakes to Incentivize Vaccination

Credit: Unsplash

As of the beginning of this week, around 50% of the entire US population has received at least one shot of one of the three COVID-19 vaccines, with around 40% having received a second shot and become fully vaccinated. We’re making good progress, though it’s still a little iffy whether or not we’ll hit President Joe Biden’s desired goal of 70% of the population having at least one shot by July 4.

Since the beginning of the vaccination effort, multiple major companies have been offering incentives to the vaccinated to light a bit of a fire under the hesitant. These incentives have included minor things like free donuts from Krispy Kreme to more major endeavors like state-wide lotteries. The latest company with an incentive is CVS, who have decided to channel their inner afternoon game show.

Starting on June 1 and until July 10, CVS will be running the “One Step Closer” sweepstakes. Anyone who schedules to have one or both of their vaccine shots at a CVS pharmacy can enter to win one of 1,000 different prizes. They’re really pulling out the stops for these prize bundles; possible prizes include tickets to the 2022 Super Bowl, a $5,000 payout for a big post-pandemic family reunion, and even passes on a Norwegian Cruise Line.

According to CVS, the purpose of the sweepstakes is “working to close gaps in hesitancy,” which will be beneficial, as recent CDC surveys indicate at least 17% of adults aged 18 and up are hesitant to get vaccinated.

While these incentives may seem a bit silly, they are definitely working. Ohio has begun a state-wide lottery with a $1 million jackpot for vaccinated citizens, and according to local government statistics, the lottery has increased the vaccination rates in the state by an impressive 45%.


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CVS to Run Sweepstakes to Incentivize Vaccination

Credit: Unsplash

As of the beginning of this week, around 50% of the entire US population has received at least one shot of one of the three COVID-19 vaccines, with around 40% having received a second shot and become fully vaccinated. We’re making good progress, though it’s still a little iffy whether or not we’ll hit President Joe Biden’s desired goal of 70% of the population having at least one shot by July 4.

Since the beginning of the vaccination effort, multiple major companies have been offering incentives to the vaccinated to light a bit of a fire under the hesitant. These incentives have included minor things like free donuts from Krispy Kreme to more major endeavors like state-wide lotteries. The latest company with an incentive is CVS, who have decided to channel their inner afternoon game show.

Starting on June 1 and until July 10, CVS will be running the “One Step Closer” sweepstakes. Anyone who schedules to have one or both of their vaccine shots at a CVS pharmacy can enter to win one of 1,000 different prizes. They’re really pulling out the stops for these prize bundles; possible prizes include tickets to the 2022 Super Bowl, a $5,000 payout for a big post-pandemic family reunion, and even passes on a Norwegian Cruise Line.

According to CVS, the purpose of the sweepstakes is “working to close gaps in hesitancy,” which will be beneficial, as recent CDC surveys indicate at least 17% of adults aged 18 and up are hesitant to get vaccinated.

While these incentives may seem a bit silly, they are definitely working. Ohio has begun a state-wide lottery with a $1 million jackpot for vaccinated citizens, and according to local government statistics, the lottery has increased the vaccination rates in the state by an impressive 45%.


Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Entertainment

Way back in 2009, acclaimed filmed director James Cameron released Avatar, a CGI science-fiction epic that took the world by storm and became one...

Entertainment

While veteran actor Adam Sandler is best known for his comedic work, in recent years, he’s shown that he has surprising range when it...

Entertainment

Last month, production ground to a halt on the film Being Mortal, directed by Aziz Ansari and starring Bill Murray and Seth Rogan. The...

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Over the weekend, veteran television personality Jon Stewart was awarded the Mark Twain Prize for his illustrious career in TV and stand-up comedy. Many...