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Disney Accused of Making Theme Parks Unaffordable for Fans

Credit: Unsplash

For many families in the US, regardless of income levels, a visit to Disneyland was often seen as a once-in-a-lifetime experience. However, with the recent reopening of Disneyland, fans are realizing that the cost of visiting the iconic theme park is becoming increasingly prohibitive.

In February, Disney CEO Bob Chapek announced a more aggressive financial approach for their theme parks, likely aiming to recover from the financial impact of the COVID-19 pandemic. This strategy has translated into higher prices for basic park passes, now comparable to what premium passes used to cost before the pandemic. Additionally, more expensive offerings like the $100 sandwich at the Pym Test Kitchen in the Avengers Campus have been introduced. On top of ticket prices, visitors need to consider additional expenses such as parking and accommodation. A single night at a Disneyland Resort hotel can now cost around $500.

“Nostalgia comes at a cost,” remarked Rick Munarriz of The Motley Fool, “and Disney is fully aware of this now.”

Interestingly, a survey by Business Insider revealed that individuals with higher incomes are less inclined to visit Disneyland. Those earning over $150,000 annually were found to be the least interested, while those in the $50,000 to $74,999 income bracket showed the most interest, closely followed by those making $25,000 to $49,999. This shift towards wealthier patrons may pose a risk for Disney, but it could be their strategy for a post-pandemic recovery.

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