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Disney Accused of Pricing Out Fans on Theme Parks

Credit: Unsplash

For a lot of families in the US, across multiple income brackets, there’s long been an unspoken assumption that a trip to Disneyland is something that only happens maybe once in your entire life. Unless you’re in a fairly wealthy family, are a California local, or both, it’s always been difficult to put together enough money for a trip to the Mouse’s house, though not impossible. However, with Disneyland’s recent full reopening, many patrons have realized that their prices are reaching a point where even that narrow window of possibility is closing.

Back in February, Disney CEO Bob Chapek noted that the company would be adopting a “more aggressive” financial strategy when it came to their theme parks, likely in an effort to recoup some of the losses in business caused by the COVID-19 pandemic. Patrons and analysts have begun seeing action taken on that promise; basic, no-frills passes to the park now cost roughly what an all-access pass would’ve cost prior to the pandemic. Additionally, more expensive experiences have been added to the park with its reopening, such as the massive $100 sandwich available at the Pym Test Kitchen at the Avengers Campus. That’s not even factoring in the other hidden costs of a trip to Disneyland, including parking and hotel stays. A single night at a Disneyland Resort hotel currently costs around $500.

“Nostalgia isn’t cheap,” said Rick Munarriz of The Motley Fool, “and the media giant knows this now more than ever.”

Rather paradoxically, according to a recent survey conducted by Business Insider, people in income brackets that could easily afford all of these services aren’t interested in going to Disneyland. Those with an annual income of over $150,000 were noted to be the least likely to take a Disneyland vacation, while those with incomes between $50,000 and $74,999 were the most interested, with those earning between $25,000 and $49,999 not far behind. There’s a distinct chance that Disney may be shooting themselves in the foot by placing their sights on wealthier patrons, but this could also be the only way they can get back in the game after a year off.


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News

Disney Accused of Pricing Out Fans on Theme Parks

Credit: Unsplash

For a lot of families in the US, across multiple income brackets, there’s long been an unspoken assumption that a trip to Disneyland is something that only happens maybe once in your entire life. Unless you’re in a fairly wealthy family, are a California local, or both, it’s always been difficult to put together enough money for a trip to the Mouse’s house, though not impossible. However, with Disneyland’s recent full reopening, many patrons have realized that their prices are reaching a point where even that narrow window of possibility is closing.

Back in February, Disney CEO Bob Chapek noted that the company would be adopting a “more aggressive” financial strategy when it came to their theme parks, likely in an effort to recoup some of the losses in business caused by the COVID-19 pandemic. Patrons and analysts have begun seeing action taken on that promise; basic, no-frills passes to the park now cost roughly what an all-access pass would’ve cost prior to the pandemic. Additionally, more expensive experiences have been added to the park with its reopening, such as the massive $100 sandwich available at the Pym Test Kitchen at the Avengers Campus. That’s not even factoring in the other hidden costs of a trip to Disneyland, including parking and hotel stays. A single night at a Disneyland Resort hotel currently costs around $500.

“Nostalgia isn’t cheap,” said Rick Munarriz of The Motley Fool, “and the media giant knows this now more than ever.”

Rather paradoxically, according to a recent survey conducted by Business Insider, people in income brackets that could easily afford all of these services aren’t interested in going to Disneyland. Those with an annual income of over $150,000 were noted to be the least likely to take a Disneyland vacation, while those with incomes between $50,000 and $74,999 were the most interested, with those earning between $25,000 and $49,999 not far behind. There’s a distinct chance that Disney may be shooting themselves in the foot by placing their sights on wealthier patrons, but this could also be the only way they can get back in the game after a year off.


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Way back in 2009, acclaimed filmed director James Cameron released Avatar, a CGI science-fiction epic that took the world by storm and became one...

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While veteran actor Adam Sandler is best known for his comedic work, in recent years, he’s shown that he has surprising range when it...

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Last month, production ground to a halt on the film Being Mortal, directed by Aziz Ansari and starring Bill Murray and Seth Rogan. The...

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Over the weekend, veteran television personality Jon Stewart was awarded the Mark Twain Prize for his illustrious career in TV and stand-up comedy. Many...

News

Disney Accused of Pricing Out Fans on Theme Parks

Credit: Unsplash

For a lot of families in the US, across multiple income brackets, there’s long been an unspoken assumption that a trip to Disneyland is something that only happens maybe once in your entire life. Unless you’re in a fairly wealthy family, are a California local, or both, it’s always been difficult to put together enough money for a trip to the Mouse’s house, though not impossible. However, with Disneyland’s recent full reopening, many patrons have realized that their prices are reaching a point where even that narrow window of possibility is closing.

Back in February, Disney CEO Bob Chapek noted that the company would be adopting a “more aggressive” financial strategy when it came to their theme parks, likely in an effort to recoup some of the losses in business caused by the COVID-19 pandemic. Patrons and analysts have begun seeing action taken on that promise; basic, no-frills passes to the park now cost roughly what an all-access pass would’ve cost prior to the pandemic. Additionally, more expensive experiences have been added to the park with its reopening, such as the massive $100 sandwich available at the Pym Test Kitchen at the Avengers Campus. That’s not even factoring in the other hidden costs of a trip to Disneyland, including parking and hotel stays. A single night at a Disneyland Resort hotel currently costs around $500.

“Nostalgia isn’t cheap,” said Rick Munarriz of The Motley Fool, “and the media giant knows this now more than ever.”

Rather paradoxically, according to a recent survey conducted by Business Insider, people in income brackets that could easily afford all of these services aren’t interested in going to Disneyland. Those with an annual income of over $150,000 were noted to be the least likely to take a Disneyland vacation, while those with incomes between $50,000 and $74,999 were the most interested, with those earning between $25,000 and $49,999 not far behind. There’s a distinct chance that Disney may be shooting themselves in the foot by placing their sights on wealthier patrons, but this could also be the only way they can get back in the game after a year off.


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Entertainment

Way back in 2009, acclaimed filmed director James Cameron released Avatar, a CGI science-fiction epic that took the world by storm and became one...

Entertainment

While veteran actor Adam Sandler is best known for his comedic work, in recent years, he’s shown that he has surprising range when it...

Entertainment

Last month, production ground to a halt on the film Being Mortal, directed by Aziz Ansari and starring Bill Murray and Seth Rogan. The...

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Over the weekend, veteran television personality Jon Stewart was awarded the Mark Twain Prize for his illustrious career in TV and stand-up comedy. Many...