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Working at a dollar store often means repeatedly answering the question, “how much is this?” with the simple answer, “one dollar.” However, due to economic challenges brought on by the pandemic, dollar stores, a typical symbol of affordability, are facing changes that might lead to a shift in this familiar routine.
Dollar Tree, a chain of stores known for selling a variety of goods priced at one dollar, has been a source of essential items at affordable prices for many during the pandemic. Despite this reputation, like many other businesses, Dollar Tree has encountered difficulties related to shipping delays and supply chain issues caused by the ongoing pandemic and the spread of the delta variant. To adapt to these challenges and improve profitability, the chain has decided to revise its pricing strategy.
Buck up: Dollar Tree, which is famous for offering everything for a dollar, will now introduce products priced higher than $1 on its shelves. #odd September 29, 2021
Starting soon, Dollar Tree stores will start selling items at prices above $1. Although many of the traditional items will still be available for around a dollar, some locations have initiated pilot programs called “Plus” where products can be priced as high as $5. Moreover, customers can expect to find items priced at $1.25 and $1.50 on regular shelves from now on.
“For decades, our customers have appreciated the value they find at one dollar, but many have expressed the desire for a wider range of products when they shop,” stated Dollar Tree CEO Michael Witynski in a press release.
