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HBO Max Launches Affordable Subscription Plan with Ads


Credit: Unsplash

Streaming services were expected to reduce the annoyance of ads compared to traditional cable TV. However, ads continue to be a nuisance. Recently, while watching YouTube on Roku, I encountered a 22-minute ad for a reality show. Although I could skip it, the length of the ad was audacious. Most major streaming platforms, unlike cable TV, rely on subscription fees rather than ads. For those who don’t mind ads, HBO Max now offers a more affordable subscription option.

Yesterday, HBO Max introduced a new subscription tier priced at $9.99 per month, down from the usual $14.99 monthly fee. While the cost savings may seem attractive, there are certain limitations. Subscribers to this tier will experience regular ad breaks while watching content. According to HBO Max, viewers shouldn’t encounter more than four minutes of ads per hour of content watched, which is reasonable, although the frequency of ad breaks is not specified.

Furthermore, opting for the lower-tier subscription excludes access to watching premiere movies that are simultaneously released in theaters. Other than that restriction, subscribers still have access to the entire movie and TV show catalog. However, they will not be able to download content for offline viewing and will be limited to streaming in regular HD quality, unlike full subscribers who can enjoy up to 4K resolution.

While sacrificing some features may not be ideal, the cheaper subscription option is a viable choice for budget-conscious viewers who wish to enjoy HBO Max content. Hopefully, the ad breaks won’t disrupt the viewing experience too frequently.

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