Even if you are not into K-pop, you have probably heard of BTS, the Korean boy band that has gained worldwide fame in just a few years. With millions of album sales, billions of streams, and trending hashtags on Twitter, BTS has solidified their status as a household name. Recently, they performed their new English single “Butter” on The Late Show with Stephen Colbert, showcasing their fluency in English and sense of humor.
A few weeks ago, McDonald’s unveiled a BTS-themed meal, launching tonight in the US, the Bahamas, Canada, and eight other countries. This special meal is part of McDonald’s “Famous Orders” campaign, where popular celebrities curate a meal using existing menu items. The BTS meal features a ten-piece McNuggets, medium fries, a medium Coke, and new dipping sauces – Cajun and Sweet Chili, previously exclusive to South Korean McDonald’s.
McDonald’s has collaborated with Travis Scott, J Balvin, and now BTS for the “BTS Meal” and merch line. Discover what fans can expect from these partnerships and why artists are being integrated into McDonald’s menus. pic.twitter.com/5VZAgopbTK
— Rolling Stone (@RollingStone) May 26, 2021
BTS member Jin shared, “We have fond memories with McDonald’s from our trainee days. Collaborating was an easy decision for us!” Member Jungkook added, “McDonald’s has always been like a loyal friend to me. Burgers, fries, and soft drinks – pure happiness!”
McDonald’s US chief marketing officer, Morgan Flatley, described BTS as a global phenomenon with a devoted fanbase, making them an ideal partner. According to Flatley, each BTS member has personal connections and memories with McDonald’s over the years.
The BTS meal will be served at select McDonald’s locations starting tonight at 7:00 PM Eastern time and will be available until June 11.
