Despite being simple candy mascots, the M&Ms characters are easily recognizable worldwide. These walking, talking candies have been featured in commercials, billboards, TV shows, movies, and video games for many years. Just a glimpse of the Green M&M below the waist makes her instantly identifiable. To connect with today’s youth, Mars has decided to refresh these iconic characters.
Mars revealed the updated designs on the official M&Ms website to resonate with a “more dynamic, progressive world,” emphasizing the characters’ “personalities rather than their gender.” The changes primarily focus on the lower body. Green’s high-heeled boots have been replaced with casual sneakers, Ms. Brown’s heels remain but are now at a more realistic height, and Orange has finally tied his perpetually loose shoelaces.
M&Ms characters to become more inclusive https://t.co/pcgRqcxJ0q pic.twitter.com/JxFbZWUfZa
— The Hill (@thehill) January 20, 2022
According to Mars, the significant changes are in the characters’ personalities. Orange’s shoes symbolize a slight shift in his personality; still anxious, he now embraces it positively. Green and Ms. Brown have developed a closer friendship, with Green embracing her role as a “hypewoman” for her friends. Red, previously more brash, will now project a friendlier attitude. Yellow and Blue remain mostly unchanged, as they were already considered perfect.
Alongside the familiar mascots, Mars plans to introduce a diverse cast of anthropomorphized candies with various colors and body shapes in M&Ms commercials. This change aims to highlight their commitment to “self-expression and the power of community.”
(function() {
var loaded = false;
var loadFB = function() {
if (loaded) return;
loaded = true;
(function (d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s);
js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v3.0”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));
};
setTimeout(loadFB, 0);
document.body.addEventListener(‘bimberLoadFbSdk’, loadFB);
})();
