Mountain Dew is known for its adventurous flavor creations, and their new Flamin’ Hot variety is no exception. While some are hesitant about the idea of spicy soda, the brand is forging ahead with this bold new flavor.
Starting on August 31, fans can visit Mountain Dew’s online store to purchase cans of the Flamin’ Hot drink. This unique flavor is inspired by the popular zesty taste of Flamin’ Hot Cheetos, a snack also under the PepsiCo umbrella. The release of this flavor marks a daring move for the brand and promises to deliver a blend of spicy heat with the classic sweet citrus flavor of Mountain Dew.
Flamin’ Hot Mountain Dew is a phrase that took many by surprise in 2021, yet here we are with this unconventional beverage. pic.twitter.com/VsIwLCaFUc
— IGN (@IGN) August 25, 2021
Matt Nielsten, senior director of marketing at PepsiCo, expressed excitement about the launch of Flamin’ Hot Mountain Dew, stating, “As a brand, DEW has a rich history of experimenting with new flavors our fans love. We certainly had them in mind when we developed the FLAMIN’ HOT beverage.” In addition to the beverage, Mountain Dew is collaborating with fashion brand Broken Promises to release a line of Flamin’ Hot-inspired clothing items, which will be available for purchase starting on September 4.
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