Enjoy a Festive Glass of “Pilk” this Christmas Season
Ever found yourself in front of the fridge half-asleep, mixing together whatever catches your eye? Well, that’s how “Pilk” came to life – a blend of Pepsi cola and milk. This holiday season, Pepsi suggests trying Pilk at any time of the day, not just during those late-night fridge raids.
Pepsi has kicked off a new campaign called “#PilkandCookies,” encouraging people to indulge in a tall glass of Pepsi mixed with milk during the festive period.
“Mixing Pepsi and milk has been a well-kept secret among Pepsi enthusiasts,” stated Todd Kaplan, Pepsi’s chief marketing officer, regarding the campaign.
“With the growing popularity of the ‘dirty soda’ trend on TikTok and across the nation, we thought Pilk and Cookies would be a fun way to joyfully celebrate the holidays,” he added.
Move over milk and cookies. Santa is rumored to prefer Pilk…a surprising soda combination. Join the fun by following @Pepsi, sharing your own Pilk creation using #PilkandCookies #Sweepstakes to win holiday cash pic.twitter.com/KrTNZJxNqW
— Pepsi (@pepsi) December 1, 2022
Pepsi is not just tapping into TikTok trends; they also invite the curious, or even the daring, to taste Pilk and then share their experience on Twitter. By following Pepsi on Twitter and posting a photo with the hashtag #PilkandCookies, participants can enter a sweepstake to win a $1,000 prepaid gift card. Despite initial resistance to the idea of Pepsi mixed with milk, giving it a try might just be worth it – after all, a little discomfort might be a small price to pay for a chance to win big!
