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Popeyes Aims to Improve Convenience with Enhanced Drive-Thrus

Popeyes plans to upgrade and accelerate their drive-thru services.

Since the launch of their popular chicken sandwich in 2019, Popeyes has rapidly risen to prominence in the fast food industry, prompting other chains to try and replicate their success. However, the popularity of the chicken sandwich revealed a challenge: most Popeyes locations were not well-equipped to handle the surge in customer traffic.

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To tackle this issue, Restaurant Brands International, the parent company of Popeyes, is planning to revamp their current locations by adding larger and more efficient drive-thrus to serve customers faster.

RBI CEO Jose Cil mentioned in an analyst call, “The development team is actively working on enhancing the franchisee format and site selection to enhance the convenience for Popeyes guests.”

“In 2022, a majority of the new openings in North America are standalone or double drive-thru locations, which not only offer greater convenience for guests but also typically outperform the system average,” he added.

Cil emphasized, “Improving guest convenience at Popeyes involves more than just physical expansion. We also need to ensure a consistent experience for guests across various ordering methods and platforms.”

In addition to upgrading existing locations, RBI aims to open around 200 new Popeyes outlets across North America in the near future, with these new sites expected to feature the improved drive-thru model from the outset.

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