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Return of the Peeps Flavor in Pepsi for Spring

The limited-time marshmallow-flavored soda is making a comeback.

Amidst the ongoing challenges of the COVID-19 pandemic in 2021, Pepsi decided to venture into something unusual by creating a limited-edition soda infused with the essence of Peeps, the iconic bird and bunny-shaped marshmallow sweets. The unique beverage, often dubbed “Peepsi” by enthusiasts, quickly gained popularity.

Fast forward two years and Pepsi alongside Peeps are teaming up again to relaunch the Peeps flavor for a limited period this spring. Unlike the previous release where the soda was exclusively offered as contest prizes, this time it’s hitting the shelves of all major retailers for a wider audience to enjoy.

“We are thrilled to revive our partnership with PEEPS®, uniting two beloved brands following the overwhelming interest from consumers in 2021,” expressed Pepsi brand director Katelyn Meola in a joint statement from Peeps and Pepsi. “This collaboration is truly exceptional – a delightful and invigorating treat that brings pure joy to Pepsi and PEEPS® enthusiasts nationwide. Given that only a few lucky fans had access to the coveted cans last time, we are excited to offer the PEPSI® x PEEPS® experience to fans all over the country this time.”

“The PEEPS® Brand is constantly seeking innovative ways to bring the delightful Marshmallow flavor to our followers, and the collaboration with Pepsi offers a groundbreaking platform to showcase their PEEPSONALITY®! Following the overwhelmingly positive feedback from our fans regarding the initial PEPSI® x PEEPS® partnership, we are delighted to reintroduce this delightful offering just in time for spring,” shared PEEPS® Brand Manager Caitlin Servian.

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