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Roku Reportedly Developing Smart TVs

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The tech company Roku, known for its USB sticks and streaming boxes that enhance regular TVs with streaming capabilities, might be facing potential obsolescence as smart TVs become more commonplace. Streaming sticks may no longer be necessary if TVs come with built-in streaming features.

To combat this, rumors suggest that Roku is working on developing its own range of smart TVs. Insider reports that sources familiar with Roku’s plans have indicated the company is exploring various aspects such as size, functionality, and features through focus testing of potential smart TV models. Roku has seemingly had smart TV development on its agenda for about a year, indicating a move towards this market.

Roku currently earns a portion of streaming profits when users subscribe to services like Netflix through their devices. Transitioning into smart TVs could potentially boost this revenue stream. However, smart TVs present a bigger challenge compared to dongles, as getting the features and pricing right will be crucial to avoid ending up with unsellable smart TV models.

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