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The Evolution of JoJo Siwa & Addison Rae: A Tale of Two Brand Transformations

The recent release of JoJo Siwa’s new song ‘Karma’ and Addison Rae’s collaboration on Charli XCX’s ‘Von Dutch’ has caused quite a stir, each for different reasons.

Both JoJo Siwa and Addison Rae, notable figures in the online world, are currently going through rebranding processes. However, one seems to be facing challenges while the other is thriving. Can you tell which is which?

JoJo Siwa has just dropped her highly anticipated single ‘Karma’, showcasing a bold new look inspired by Kiss’s rock and roll aesthetic. On the other hand, Addison Rae is venturing into the realm of ‘coolness’ with her involvement in the Charli XCX remix ‘Von Dutch’, which has been making waves on TikTok.

In a recent episode of Scroll Deep, Benedict and the team delve into these two reinventions and question whether they hold any real significance. The unanimous answer seems to be no.

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