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Why is Everyone Dropping Scooter Braun?

There has been a lot of talk lately about music manager Scooter Braun and his changing relationships with several well-known artists in the entertainment industry. Braun is known for his success in guiding the careers of stars like Justin Bieber, Ariana Grande, and Demi Lovato. However, recent events have led to speculation and discussions about the state of Braun’s roster.

Braun has had a successful career in the music industry, from discovering Justin Bieber in 2008 to founding SB Projects, a talent company that has helped many artists achieve success. But recently, there have been changes happening within Braun’s management portfolio that have raised questions.

In May 2023, reggaetón artist J Balvin left SB Projects to join Roc Nation, which set off a chain of transitions for Braun’s clients. Reports then came out about Lovato and Grande leaving Braun’s management, indicating a significant shift in the artist-manager relationship. Initially, representatives for Braun and Bieber denied these reports, but more information later confirmed the evolving nature of their collaboration.

There have been rumors that Braun’s role as the CEO of HYBE America, a subsidiary of HYBE Corporation, a major South Korean entertainment company, played a part in these changes. In 2021, Braun sold Ithaca Holdings, the parent company of SB Projects, to HYBE America for $1.05 billion. This move allowed him to focus on his strategic responsibilities within the global entertainment industry.

Contrary to some reports, reputable sources like Variety clarified that Braun was not fired by Bieber or Grande. Instead, it was revealed that Braun intended to step back from day-to-day management duties to focus more on his role as CEO of HYBE America, the company behind the global phenomenon BTS.

These recent developments have sparked conversations in the music industry and beyond, highlighting the ever-changing nature of artist-management relationships and the dynamics of the entertainment world. In an evolving landscape, artists and their representatives are exploring new strategies and collaborations to engage with audiences in innovative ways.


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